| Title | The Musical Font |
| Agency | TBWA\Istanbul |
| Campaign | The Musical Font |
| Advertiser | Turkcell |
| Brand | Fizy |
| Date of First Broadcast/Publication | 2019 / 5 |
| Business Sector | Telecommunications Services |
| Story | fizy is Turkey’s biggest music app with 22 Million users. The identity of such a rich platform consisting of tons of genres of music couldn't be a static one. A new design approach that would convey the language of music was needed. We created a Musical Font by using the Variable Fonts technology in a disruptive way. First, a new fizy base font is designed. 6 different axes are constructed within one font. Then, the font’s typographic features are connected to different frequency levels of sound. |
| Media Type | Digital |
| Length | |
| Account Management | Sinem Hekimoglu |
| Account Management | Seda Volkan |
| Art Director | Serdar Gungor |
| Art Director | Melih Oguz |
| Agency Producer | Evrim Saracoglu |
| Agency Producer | Volkan Alkan |
| Animation | Utku Yazici |
| Brand Management | Ömer Üstündağ |
| Brand Management | Müge Bozkurt |
| Brand Management | Seçil Eda Karbo |
| Chief Creative Officer | Ilkay Gurpinar |
| Executive Creative Director | Volkan Karakasoglu |
| Copywriter | Eser Yazici |
| Copywriter | Mesut Yüksel |
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