Color of Change - "Pedestal Project"

BBDO New York

BBDO New York New York, United States

Awards

8125

This ad is part of the ACT Responsible Collection

Brand: Color of Change
Country: United States

Advertiser: Color of Change

Title	Pedestal Project
Agency	BBDO New York
Campaign	Pedestal Project
Advertiser	Color of Change
Brand	Color of Change
Posted	June 2021
Business Sector	Charities, Foundations, Volunteers
Story	In 2020, racial inequalities reached a tipping point in America. Color of Change, the country’s largest online racial justice organization wanted to create a campaign that helped combat oppressive symbols of racism that have been glorified in towns and cities across the country.
Media Type	Digital Installation
Length	101 seconds
Market	United Kingdom
Finishing	MPC NY
Production Company	Happy Finish
Production Company	BBDO Studios
Executive Creative Director	Daniela Vojta
Executive Creative Director	Susan Young
Chief Creative Officer	David Lubars
Senior Creative Director	Peter Alsante
Associate Creative Director	Anshumani Khanna
Associate Creative Director	Jess Andrews
Executive Producer	Jessica Coccaro
Executive Producer	James Young
Executive Producer	Lindsey McLemore
Executive Producer	Julia Galvin
Executive Producer	Eve Kornblum
Producer	Star Wingate-Bey
Producer	Philip Peker
Producer	Nicole Fitzhugh
Music Producer	Julia Millison
Intern	Katie Theobalds
Art Producer	Ilona Siller
Art Producer	Lizzy Lehn
Designer	Melanie Coyne
Animation	Antoine Jones
Managing Director	Steven Panariello
Senior Account Director	Lindsey Cash
Account Manager	Dani Gredoña
Account Manager	Alexandra Castellanos
Strategy Director	Jen Leung
Communications Director	Kate Kelley
Communications Director	Max Buccini
Communication Manager	Kaley Turner
Production Services Director	Jessica Nugent
Business Manager	Grace Kelly
Public Relations	H&S Communications
Artist	Spencer Evans
Chief Executive Officer (CEO)	Elizabeth Harrison
Brand Engagement Specialist	Veronica Rodriguez
President	Toby Roberts
Web Development	Lean Mean
Editing Company	Rock Paper Scissors NY
Music	Pulse Music Group
Audio Engineer	Corey Bauman
Casting Director	Janet Eisenberg
Line Producer	Jon Shu
Director of Photography (DOP)	Morgan Ammons
Cameraman	Veronica Proudford
Cameraman	Eleanor Murray-Mendelson
Editor	Alex Lubars
Editor	Aaron Tompkins
Studio Director	Andre Rowe Jr.
Senior Producer	Allie Kolb
Developer	Shane Martin
Colorist	James Tillett
Flame Artist	Tom McCullough
Music Composer	Charles Humenry
Music Producer	Dan Kuby
CG Supervisor	Matt Painter
After Effects Animator	David Manzo
Assistant Editor	Noah Benezra