| Title | Flavor Drop |
| Agency | 360i |
| Campaign | Flavor Drop |
| Advertiser | Hard Seltzer Beverage |
| Brand | Truly Hard Seltzer |
| Posted | June 2020 |
| Business Sector | Beers, Ciders, Lagers |
| Story | These flavored-inspired, custom mailers – targeted to sneaker influencers – delivered the new, crisper fresh taste of Truly to a niche, but vocal audience in their own visual language. World-renowned illustrators were briefed to bring Truly’s unique flavors to life. Participating talent included Alex Trochut, Bang Sangho, Alva Skog, Eero Lampinen, Justyna Stasik, La Boca, Mike Wilcox, Rich Tu, Sophy Hollington, Shawna X, James Dawes, and Sean Friedmen. In addition to generating in-depth unboxing videos and flavor reviews from each of the targeted influencers, Truly Flavor Drop started conversations around the brand’s willingness to embrace the creative class and set the stage for future collaborations. |
| Media Type | Packaging Design |
| Post Production | PlushNYC |
| Art Director | Taylor Roberts |
| Art Director | Brittany Ellison |
| Copywriter | Robert George |
| Copywriter | Christian Napolitano |
| Copywriter | Sage Lucero |
| Animation | Tina Touli |
| Designer | Brian Gartside |
| Designer | Sophia Del Plato |
| Digital Artist | Alex Trochut |
| Digital Artist | Sophy Hollington |
| Digital Artist | James Dawe |
| Illustrator | Rich Tu |
| Illustrator | Bang Shangho |
| Illustrator | La La |
| Illustrator | Eero Lampinen |
| Illustrator | Shawna X |
| Illustrator | Mike Willcox |
| Illustrator | Justyna Stasik |
| Illustrator | Alva Skog |
| Illustrator | Eve Steben |
| Illustrator | Sean Freeman |
| Photographer | Josh Dickinson |
| Producer | Kristina Kane |
| Producer | Adrienne Darnell |
| Producer | Maxine Reyer |
| Producer | John Kinsella |
| Creative Director | Peter Wood |
| Creative Director | Andrew Hunter |
| Creative Director | Doug Murray |
| Executive Creative Director | Sam Shepherd |
| Executive Creative Director | Frank Cartagena |
| Executive Producer | Carissa Ranelycke |
| Chief Creative Officer | Menno Kluin |
| Social Media Manager | Kristin Maverick |
| Account Management Team | Nicole Rousseau |
| Account Management Team | Remy Raphael |
| Account Management Team | Greer Manning |
More Work
SEE ALLDon't Miss Out
- BRAND:
- Crypto exchange FTX
- AGENCY:
- dentsuMB
Coastin
- BRAND:
- 7-Eleven Slurpee
- AGENCY:
- 360i
Proud Parent
- BRAND:
- Oreo/Pflag National
- AGENCY:
- 360i