Sophie Kay
Account Manager at Man+Hatchet
London, United Kingdom
TitleNaked
Agency
Campaign Know Your Body
Advertiser Withings
Brand Withings
Date of First Broadcast/Publication 2013 / 12
Business Sector Consumer Electronics & Audio-Visual
Tagline Know Your Body
Story Sam isn't very happy with his body, but see what happens when he starts to listen to what his body is trying to tell him.
Shot with 100 people, over 3 days, we took more than 2,000 still images which have been stitched together to create this amazing stop-motion animation. 
Philosophy Fitness is about knowing your body. This stop motion animation uses 100 naked bodies to make up beautiful images to tell the story of Sam. All he wanted was to look better naked and by listening to his body he can achive this. Withings produce conected health products to let you understand the exercise you are doing and the posative effect.
Media Type Web Film
Length
Director
Director
Director
Creative Team
Creative Team
Creative Team
Producer
Special Effects / VFX
Music
Account Manager
Account Manager
Production Company

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