Vauxhall - "Cinderella"

MRM//McCann

MRM//McCann Madrid, Spain

4459

Title	Cinderella
Brief	Here are three classic fairytales, told backwards. Jack swaps the magic beans for a cow. A swan turns into an ugly duckling. And Cinderella goes from riches to rags. It’s all to show that things reverse don’t always have a happy ending. So the Vauxhall Astra has a reverse camera as standard.
Agency	MRM//McCann
Campaign	Backwards Stories
Advertiser	Groupe PSA
Brand	Vauxhall
Posted	November 2019
Business Sector	Cars
Story	Our campaign tells 3 very famous fairy tales in a very different way: backwards.In our ads, we start with the happy ending, then things rapidly get worse until we’re back to each hero’s more humble beginnings – and beyond.It’s all to demonstrate that when things happen in reverse (like when you reverse a car) there’s not always a happy ending. Which is why the Vauxhall Astra comes with a reverse camera as standard…
Media Type	Radio
Creative President	Adrian Botan
Chief Creative Officer	Miguel Bemfica
Chief Creative Officer	Vince McSweeney
Executive Creative Director	Eduardo Battiston
Executive Creative Director	Nick Cooper
Head of Art	Rafael Merino
Copywriter	Alberto Espeja
Copywriter	Joe Ivory
Senior Art Director	Jamie Buckingham
Art Director	Pablo Camarero
Executive Creative Director	Chris Robertson
Radio Production	Justin Sanders
Sound Editing	Dave Bush