Mayor of London - "Have a Word"

Ogilvy UK

Ogilvy UK London, United Kingdom

1762

This ad is part of the ACT Responsible Collection

Brand: Mayor of London
Country: United Kingdom

Advertiser: Mayor of London

Title	Have a Word
Agency	Ogilvy UK
Campaign	Have a word with yourself then your mates
Advertiser	Mayor of London
Brand	Mayor of London
Date of First Broadcast/Publication	2022 / 3
Business Sector	Government & Other Authorities
Story	The Mayor of London and Ogilvy UK teamed up on a bold new campaign to address sexist attitudes and inappropriate male behaviour that has led to an epidemic of misogyny and male violence against women and girls. The campaign launched with a timely film which puts the onus on men to act when they see misogynistic behavior and harassment. Built with behavioral science insights, the approach gets men to think about their own behavior, and how they’d challenge the behavior of their friends, giving every man an active role in tackling the problem and creating real change.
Media Type	Web Film
Length	112 seconds
Chief Creative Officer	André Laurentino
Executive Creative Director Digital	Jules Chalkley
Executive Creative & Strategy	Charlie Coney
Creative Director	Nicola Wood
Creative Director	Andy Forrest
Executive Producer	Sally Miller
Producer	Eleanor Hardcastle
Production Assistant	Eva McAlpine
Senior Print Producer	Heather Hart
Strategy	Bianca Novaes
Strategy	Andrew Lopez
Behavioural Science	Tara Austin
Behavioural Science	Mike Hughes
Client Partner PR	Fola Odumosu
Account Director PR	Gemma Ginsberg
Production Company	Spindle
Director	Molly Burdett
Director of Photography (DOP)	Adric Watson
Executive Producer	Lou Gagen
Executive Producer	Greg Hackett
Line Producer	Rachel Bashford
Editor	Tim Swaby
Photographer	James O’Jenkins
Audio	Toby Griffin
Producer	Robson Yeo
Senior Colourist	Simon Bourne
Producer	Chris Anthony
Communications Director	Sarah Brown Mayoral
Head of Strategic Communications and Marketing Campaigns	Jessica Holland