Adidas Football - "This is family"

Iris

Iris London, United Kingdom

7212

Title	This is family
Agency	Iris
Campaign	This is family
Advertiser	adidas
Brand	Adidas Football
Date of First Broadcast/Publication	2020 / 9
Business Sector	Advertising & Communication
Tagline	This is family
Story	Iris has released a new launch film for adidas x Arsenal’s third kit. ‘This is family’ plays on the unifying power and popularity of Arsenal’s head coach, Mikel Arteta, building the whole film around him and his ‘Team talk to the Arsenal family’, which is shown in the film to be global and diverse. The film also features women’s footballer of the year Vivianne Miedema and breakthrough academy talent Bukayo Saka alongside his own real family. Arsenal legends Kanu and Dennis Bergkamp also support the message with neat cameos. The film was directed by acclaimed director Karim Huu Do and was shot entirely during lockdown.
Media Type	Web Film
Length	115 seconds
Edition House	Trim Editing
Creative Director	Henry Scotland
Creative Director	Rachid Ahouiyek
Creative Team	Charlie Parker
Creative Team	Jonny Marsh
Strategy/Planning	Ben Milligan
Senior Account Director	Theo Jenkins
Senior Account Executive	Dyfed Thomas
Agency Producer	Nadia Black
Agency Producer	Catharine Griffiths
Design Director	David Missen
Mid-weight Designer	Will Timney
Production (Agency)	Object & Animal
Director	Karim Huu Do
Editor	Elise Butt
Post Production	ETC
Audio Post Production	750
Sound Production	Soundtree Music