Vanmoof - "Reverse"

Halal

Halal Amsterdam, Netherlands

Awards

2983

Brand: Vanmoof
Country: Netherlands

Advertiser: Vanmoof

Title	Reverse
Title (original language)	Future is Forwards
Agency	Halal
Campaign	Ride the Future
Advertiser	Vanmoof
Brand	Vanmoof
Date of First Broadcast/Publication	2021 / 8
Business Sector	Bicycles
Story	The new film opens on an all-too-familiar scene: the chaos of a city center in gridlock. And as sweaty commuters climb back into their metal boxes, the film’s message is clear: car domination is a thing of the past. We witness a car collision unfold in reverse; angry and frustrated drivers; stressed pedestrians in a hazy fog of pollution; and a cramped bus with frustrated passengers packing in like sardines. It’s not a pretty sight. Triumphantly, a bike and its rider rise above the clamor of the city and glide serenely through the chaos. Effortlessly moving forward, she zips through the gridlock, while all around her, cars and their drivers symbolically reverse in time. VanMoof’s commercial demonstrates that returning to the dysfunctional status-quo of congestion, pollution, and road rage is not the way forward. Riding bikes, on the other hand, is the breath of fresh air that both our environment and city-dwellers desperately need.
Media Type	Television
Length	60 seconds
Production Company	Halal
Creative Director	Pascal Duval
Head of Production	Joeri Breebaart
Project Manager	Samara Van der Valk
Director	Paul Geusebroek
Director of Photography (DOP)	Menno Mans
Executive Producer	Gijs Determeijer
Production Company Producer	Job Sanders
Production Company Producer	Josefine Bothe
Production Coordinator	Sara Iseli
Service Production	Shelter
Editor	Brian Ent
Sound Design Company	Sauvage Sound Studios
Music Company / Composer	Sizzer
Grading	Laurens Orij
Post Production	Glassworks Amsterdam
Chief Marketing Officer (CMO)	Andrew Smith