| Title | The Connected Island |
| Agency | Boys and Girls |
| Campaign | The Connected Island |
| Advertiser | Three |
| Brand | Three |
| Date of First Broadcast/Publication | 2019 / 4 |
| Business Sector | Telecommunications Services |
| Philosophy | Small islands are dying, and the rate of emigration meant Arranmore would be uninhabited by 2042. Three decided to transform Arranmore into a permanent brand experience, showcasing the benefits of a "Better Connected Life" to save the island. Three made Arranmore the first place to receive 5G, then used the network to transform the fishing industry, education, healthcare and tourism. It is Three's most successful campaign ever, increasing brand health and network scores. And Arranmore saw an 85% increase in tourism, a 20% economy growth and a reversal of 150 years of emigration. |
| Media Type | Interactive Outdoor Experience |
| Length | |
| Chief Creative Officer | Rory Hamilton |
| Creative Director | Kris Clarkin |
| Creative Director | Laurence O'Byrne |
| Senior Art Director | Udi Ovadia |
| Senior Art Director | Jake O'Driscoll |
| Strategic Director | Aoife Murphy |
| Senior Producer | Sarah Chadwick |
| Executive Producer | Derek Doyle |
| Executive Producer | Cormac Hargaden |
| Executive Producer | Trisha Canning |
| Account & Business Director | Sarah Sherry |
| Creative technologist | Shane Casey |
| Account Director | Andrea Dalton-Doran |
| Account Manager | Beth McDonnell |
| Account Manager | Rachel Campbell |
| Copywriter | Georgia Murphy |
| Copywriter | Eoin Tierney |
| Business Director | Richie Taaffe |
| Senior Planner | Jack Murphy |
| Senior Planner | Chloe Hanratty |
| Head of Brand and Advertising | Aislinn O'Connor |
| Experiential Producer | Karleen Smyth |
| Marketing Manager | Rachel Cunningham |
| Marketing Manager | Cian McDonagh |
| Campaign Manager | Eilis Fitzgerald |
| Marketing Executive | Carol Doherty |
| Client Partner | Pat Stephenson |
| Chief Marketing, Commercial & Demand Officer | Elaine Carey |
| Communication Manager | Ann-Marie O'Brien |
| Project Manager | Rupert Simonds-Gooding |
| Designer | Barry Smith |
| Production Company | Loose Horse |
| Director | Garry Keane |
| Post Production | Screen Scene |
| Music | Dennis Kilty |
| Editor | Juniper Calder |
| Editor | Iseult Howlett |
| Director of Photography (DOP) | Michael O'Donavan |
| Director of Photography (DOP) | David Christopher Lynch |
| Sound Technician | Mark Henry |
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