Peroni Nastro Azzurro - "Nastro Azzurro Zero - The King"

Saatchi & Saatchi Italy

Saatchi & Saatchi Italy Rome-Milan, Italy

2802

Brand: Peroni Nastro Azzurro
Country: Italy

Advertiser: SABMiller Plc

Title	Nastro Azzurro Zero - The King
Agency	Saatchi & Saatchi Italy
Campaign	Nastro Azzurro Zero
Advertiser	SABMiller Plc
Brand	Peroni Nastro Azzurro
Date of First Broadcast/Publication	2021 / 7
Business Sector	Alcoholic
Story	In a fantasy kingdom, we see a ruler whose thirst cannot be satisfied by his reverent subjects, who strive to offer him new and unusual drinks. The king is never happy because he has already tasted everything that has been offered to him. The dissatisfied and despot king changes his attitude when a boy, wearing cool and modern clothes, enters the scene riding a hoverboard and amazes the court by offering the king something never tasted before: a Nastro Azzurro Zero. A sip of the new zero alcohol beer, but with the same dry and refreshing taste of Nastro Azzurro, is enough to finally satisfy the king's thirst. The costumes of the TVC were created by Massimo Cantini Parrini, who was nominated for an Academy Award for his work on the film Pinocchio.
Media Type	Television
Length	30 seconds
CEO	camilla pollice
Executive Creative Director	Manuel Musilli
Associate Creative Director	Leonardo Cotti
Associate Creative Director	Ignazio Morello
Client Services Director	Lucia Lafuenti
Team Account	Carolina Cenci
Team Account	Debora Mazzarella
Chief Strategy Officer	Fabio Rodighiero
Chief Strategy Officer	Raffaella Scarpetti
Agency Producer	Lavinia Confortini
Production Company	Think Cattleya
Director	Alessandro de Leo
Executive Producer	Martino Benvenuti
General Manager	Martino Benvenuti
Production Company Producer	Marta Ansaldi
Director of Photography (DOP)	Emanuele Zarlenga
Editor	Marcello Saurino
Music	Matteo de Marinis
Nastro Azzurro Marketing Director	Francesca Bandelli
Nastro Azzurro Marketing Manager	Dario Giulitti
Nastro Azzurro Brand Manager	Giulio Carucci