Egale Canada Human Rights Trust - "Coming Out"

TAXI Toronto

TAXI Toronto Canada

2749

Title	Coming Out
Agency	TAXI Toronto
Campaign	Coming Out
Advertiser	Egale
Brand	Egale Canada Human Rights Trust
Date of First Broadcast/Publication	2020 / 6
Business Sector	Human Rights
Tagline	Coming out should be safe for everyone.
Story	Coming out can be difficult and complicated, and it’s not something most cis-gendered, heterosexual people have insight into. According to a recent study from Egale Canada, over 80% of LGBTQ+ individuals have felt distress related to their sexual orientation or gender identity, and 54% haven’t come out to their colleagues for fear of being rejected or bullied. To bring attention to this issue, Egale and creative agency TAXI Toronto produced a film made entirely of user submitted footage. While the film looks like it’s about the challenges of the Covid-19 pandemic, it’s actually highlighting the emotional struggles we’ve all had during quarantine in order to show a parallel with the much more challenging isolation LGBTQ+ people go through when they can’t come out as who they are.
Media Type	Web Film
Length	50 seconds
Executive Creative Director	Alexis Bronstorph
Executive Creative Director	Kelsey Horne
Creative Director	Allen Kwong
Copywriter	Austin Parkin
Art Director	Listya Nindita
Executive Agency Producer	Cherie O'Connor
Strategy Director	Aurora Stewart de Peña
Account Director	Sara Spears
Editor	Izzy Ehrlich
Music Composer	Grayson Mathews
Colorist	Eric Whipp
Post Production	Fort York