Title | Japon pill-harmonic (Board) |
Agency | BBDO Japan |
Campaign | Japon pill-harmonic |
Advertiser | Japan Philharmonic Orchestra |
Brand | Japan Philharmonic Orchestra |
Date of First Broadcast/Publication | 2012 |
Business Sector | Culture, Leisure & Sport |
Philosophy | To appeal to people who are less engaged in classical music by letting them "experience" what the music offers "tunes just for themselves". We focused on the effect and efficacity of classical music which "works on the human brain and tunes the mind and body system" |
Media Type | Packaging Design |
Account Planner | Toshiharu Takahashi |
Account Planner | Kenta Takagi |
Account Planner | Rina Tanaka |
Account Planner | Tatsuro Kumaki |
Account Planner | Yukina Oshibe |
Creative Director | Shinichi Ikeda |
Agency Producer | Tatsuya Shimazaki |