| Title | The Power of Belief: To Hear A Smile |
| Agency | EveryFriday |
| Campaign | The Power of Belief: To Hear A Smile |
| Advertiser | Sky |
| Brand | Sky |
| Date of First Broadcast/Publication | 2021 / 9 |
| Business Sector | TV/Radio Programs & Stations |
| Story | The first TV spot in a series, ‘To Hear A Smile’, shares the poignant story of a day in the life of Barbara, a lonely pensioner who looks forward to her weekly call with Gary, a Sky employee who is part of the broadcaster’s Time to Care initiative |
| Philosophy | The campaign has been created to shine a light on the diverse range of social initiatives Sky has created to make a positive contribution to society and communities up and down the length of the UK. |
| Media Type | Television |
| Length | |
| Director | Luke Seomore |
| Director | Joseph Bull |
| Executive Creative Director | Dan Fernandez |
| DOP | David Procter |
| Producer | Adam Farley |
| Client Partner | Catherine Bourke |
| Agency Producer | Debbie Impett |
| Editor | Darren Baldwin |
| Grade | Steffan Perry |
| Flame Artist | Paul O'Brien |
| Post-production Producer | Chris Anthony |
| Composer | Freddie Webb |
| Sound | String and Tins String and Tins |
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