| Title | E-Alz. Memory Error |
| Agency | McCann Lima |
| Campaign | E-Alz. Memory Error |
| Advertiser | Entel Perú |
| Brand | Entel / Peruvian Association of Alzheimer and other dementias |
| Date of First Broadcast/Publication | 2017 / 9 |
| Business Sector | Telecommunications Services |
| Story | the campaign’s main character is Matt, a Smartphone that experiences software glitches, with the aim of raising awareness among youngsters around the effects of Alzheimer’s disease. Matt’s name relates to The Memory and Attention Test (MAT), performed in order to identify the disease. Matt is based on the true story of Víctor Pizarro de los Santos, coronel of the National Police, who was in perfect health condition until 75 years old, when he was diagnosed with Alzheimer. Around 400.000 Peruvians are estimated to suffer from the disease. |
| Media Type | Television |
| Length | |
| Creative Vice President | Christian Caldwell |
| Copywriter | Christian Caldwell |
| Creative Vice President | Mauricio Fernández–Maldonado |
| Copywriter | Carlos Banda |
| Art Director | Kevin Contreras |
| Sound | La Cabina |
| Animation | Juan Pablo Figueroa Casas |
| Illustrator | Juan Pablo Figueroa Casas |
| Illustrator | Guillermo Casas |
| Animation | Guillermo Casas |