Antonio Sarriá
Executive Producer at Sangre
Lima, Peru
TitleThe table is set. Join us
Agency
Campaign The table is set. Join us
Advertiser Coca-Cola Company
Brand Inca Kola
Date of First Broadcast/Publication 2021 / 4
Business Sector Soft Drinks, Tonics
Philosophy A celebration of the fusion and mixing of Peru, inviting diverse people to sit at the table. That is the spirit of McCann Lima's latest work for Inca Kola, the authentic drink of the Peruvian people that in this way values the diversity and creativity of each person. Thus, it offers to combine the new generations in a better way, in addition to the several attitudes and thoughts that are expressed and lived in these times.

Since its beginning, the brand has accompanied daily, varied and unique moments at the Peruvian table, combining it with an incredible gastronomic variety. This way, the campaign “The table is set. Join us” encourages mixing not only all kinds of dishes, but also creeds, races, personalities, thoughts, genders and nationalities. Because the combination precisely enriches, differentiates and enhances creativity, the brand invites and inspires to combine, to feel free, to be invited and truly accepted to share, dialogue and respect the variety and continue exchanging special and different moments.
Media Type Television
Length
Brand Lead
Marketing Manager
Chief Creative Officer
Creative Director
Senior Creative
Senior Art Director
Account Director
Account Director
Planning Director
Planner
Account Executive
Agency Producer
Production Company
Director
Executive Producer
Audio

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