Title | The Barbecue Bible |
Agency | J. Walter Thompson Brazil |
Campaign | The Bible of Barbecue |
Advertiser | Tramontina |
Brand | Tramontina |
Date of First Broadcast/Publication | 2016 |
Business Sector | Tableware, Cutlery, Cookware |
Story | Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But the brand needed to prove just how seriously they took barbecuing in order to gain the respect and loyalty of their most important clients: barbecue restaurant owners. We developed a limited edition book: "The Bible of BBQ". This book shows Tramontina's vision of how to make a perfect barbecue. Literally. Each page of the book was made to be used in a real barbecue. For instance: a page that you can actually use to sharpen your knife; a page (made entirely of salt) to salt your meat, a page printed on coal and a inflammable page to start the fire. |
Media Type | Digital |
Length | |
Creative Director | Erick Rosa |
Art Supervisor | Fabio Simoes |
Creative Director | Diego Wortmann |
Photography / Illustration | Gito Fernandez |
Director of Photography (DOP) | Raul Krebs |
Copywriter | Sleyman Khodor |
Sound Production | Antfood |
Copywriter | Patrick Matzenbacher |
Chief Creative Officer | Ricardo John |
Copywriter | Lucas Tristão |
Art Director | Lucas Reis |
Illustration | Lucas Reis |
Copywriter | Fernando Duarte |
Director | Gustavo Gripe |
MOTION DESIGN | Guilherme Krolow |
MOTION DESIGN | Filipe Birck |
Production Company | Santa Transmedia |
Illustration | Estúdio Olho Bala |