Title | Freeway |
Agency | Havas Paris |
Campaign | Road Maps |
Advertiser | Michelin |
Brand | Michelin |
Date of First Broadcast/Publication | 2014 / 4 |
Business Sector | Transport, Travel and Tourism |
Story | Known as the reference company in the tourism & travel industry, Michelin has put its century of knowledge and expertise to good use for travelers mobility. That statutory image has turned Michelin into the legitimate spokesperson of a brighter speech, beyond technical performances and products selling points. Much more than a piece of paper, each Michelin map is an invitation to travel, an open door to bountiful landscapes, sensations and experiences. |
Philosophy | We're not talking about maps, but about the possibilities they offer. In close collaboration with the artist Matthew Cusick, we offer a reinterpretation of our maps to raise the journey to the level of an art. Yes, maps are created so that you can look elsewhere. |
Media Type | |
More Information | http://www.havas360.com/fr/ |
Executive Creative Director | Thomas derouault |
Creative Director | Alban Penicaut |
Art Director | Marielle Postec |
Copywriter | Florent Roux |
Managing Director | Matthieu Habra |
Agency Producer | Anne Mascorda |
Agency Producer | Cécile Ousset |
Directrice commerciale | Ophélie Dumay |
Illustrator | Matthew Cusick |