| Title | Hype Your Hometown Winner: Rochester |
| Agency | Motive |
| Campaign | Hyped for Halftime |
| Advertiser | PepsiCo Inc. |
| Brand | Pepsi |
| Date of First Broadcast/Publication | 2015 / 1 |
| Business Sector | Soft Drinks, Tonics |
| Story | Rochester proved to be the most Hyped Hometown in America in the Pepsi Hype Your Hometown concert, so we brought them a Pepsi Halftime Show with help from Nico & Vinz, Rex Ryan, and Sammy Watkins. After watching this Halftime show, don’t forget to tune in to the Pepsi Super Bowl XLIX Halftime Show with Katy Perry, happening on February 1st, 2015. Get Hyped for Halftime! |
| Media Type | Web Film |
| Length | |
| Director of Content | Kohl Norville |
| ACD/Copywriter | Chris Reinhard |
| Senior Account Director | Taylor Woodard |
| Creative Director / CEO | Matt Statman |
| Director of Experiential | Mike Cole |
| Senior Producer | Nicole Schofield |