World of Tanks - "No Going Back"

Cubo

Cubo Brooklyn, United States

10686

Title	No Going Back
Agency	Cubo
Campaign	Vinnie Jones joins World of Tanks for Holiday Ops!
Advertiser	Wargaming
Brand	World of Tanks
Date of First Broadcast/Publication	2023 / 12
Business Sector	Video Games/Consoles
Story	INTRODUCING Vinnie Jones as 2023’s Christmas anti-hero… The legendary footballer-turned Hollywood hardman puts in a truly stellar performance in a gangster-flick inspired campaign film called ‘No Going Back’ made for one of the world’s most popular games, World of Tanks (with over 100 million players). “No Going Back’ sees Vinnie Jones working covertly as Santa’s enforcer, dealing with those who have been naughty rather than nice. In the film Jones hands over his resignation to Santa, declaring that he’s leaving his post to seek a new opportunity: becoming a commander in World of Tanks… but not before Jones and his motley crew ‘deal with’ one last naughty list.
Media Type	Branded Content
Length	301 seconds
Production Company	Halal
Chief Creative Officer	Andre Matarazzo
Creative Director	Henry Scott
Copywriter	Ryan Delehanty
Strategy Director	Pilar Rashad
Chief Strategy Officer	Flavia Buchmann
Managing Partner	Flavia Buchmann
Designer	Chris Ansah
Director	Andzej Gavriss
Executive Producer	Job Sanders
Company Owner	Gijs Determeijer
Producer	Tiwirayi Magwenzi
Director of Photography (DOP)	Ben Fordesman
Designer	Yinchel Fyon Tang
Editor	David Whittaker
Editor	Ella Oliver
Business Development	Natallia Asipovich
Business Development	Victoria Vitushko
Advertising Manager	Alena Terekhova