George Paschalidis
Creative Director at Socialab
Athens, Greece
TitleOpen School Doors For Every Child
Agency
Campaign Open School Doors For Every Child
Advertiser UNICEF
Brand UNICEF
PostedDecember 2021
Business Sector Charities, Foundations, Volunteers
Story UNICEF with this work aims to raise awareness within the Greek society for inclusivity in schools. Looking closely at the first day of school and how stressful that is for children to enter a new environment, UNICEF focuses on sharing that emotion with the viewer. With all the pressure of making new friends, going to a new environment and doing well in the new classes, the kids have a lot on their plate. Being kind to each other and supportive is probably the most important thing. Inclusivity in schools is important for kids not to feel left out, being together makes them stronger!
Media Type Television & Cinema
Length
Creative Director
Creative Director
Creative Director
Chief Strategist
Copywriter
Director

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