| Title | Hells Bells |
| Agency | Leo Burnett Germany |
| Campaign | 2nd hand Vinyl |
| Advertiser | number two records |
| Brand | number two records |
| Posted | February 2014 |
| Business Sector | Records, CDs, DVDs & Videos |
| Story | "No 2 Records" is a place to find tons of thousand old and new vinyl records. |
| Philosophy | Hells Bells: No 2 Records" is a place to find tons of thousand old and new vinyl records alike plus people who love music. This shop is just for them – and our campaign too: only with a decent knowledge of pop history you'll understand the ads. What could be seen as a bad marketing idea (deliberately excluding consumers) turns into a fun invitation for the cognoscenti. |
| Media Type | |
| Creative Director | Andreas Pauli |
| Creative Director | Irina Schestakoff |
| Creative Director | Alexander Haase |
| Copywriter | Alexander Haase |
| Art Director | Irina Schestakoff |
| Art Supervisor | Till Rothweiler |
| Photographer | Marc Wuchner |
| Illustrator | Simon Spencer |
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