Save the Children - "Save the Imagination"

POL Oslo

POL Oslo Oslo, Norway

Awards

1413

This ad is part of the ACT Responsible Collection

Brand: Save the Children
Country: Norway

Advertiser: Save the Children

Title	Save the Imagination
Agency	POL Oslo
Campaign	Save the Imagination
Advertiser	Save the Children
Brand	Save the Children
Date of First Broadcast/Publication	2023 / 5
Business Sector	Charities, Foundations, Volunteers
Story	Based on real stories, «Save the Imagination» portrays how children living i areas affected by war and conflict uses their imagination as a way to cope and escape the harsh reality.Children living in these conditions talk about how the sound of gunshots and explosions can be imagined as a rain storm and thunder. How the fighter jets over the villages becomes passenger planes coming to take them on vacation. And how their imagination lets the stories have the happy ending they deserve.Unlike children growing up in a safe environment, those living under unthinkable circumstances are dreaming about heartbreakingly simple things like grass under their feet, clean clothes air-drying in grandmas garden, and the ability to just be children.Imagination is not only an important coping mechanism for children in crisis, but also one of the earliest signs that the hope of a better, safer future is alive.
Media Type	Television
Length	127 seconds
Market	Netherlands
Advertising Manager	Linda Sinac
Advertising Manager	Sarah Clifton
Advertising Manager	Ingrid Svendsen
Advertising Manager	Klaus Damlien
Creative Team	Anette Bellika Finnanger
Creative Team	Emil Hafslund
Creative Team	Rikke-Sofie Jacobsen
Creative Team	Pia Lystad
Production Company	Bacon OSL
Director	Martin de Thurah
Producer	Magne Lyngner
Director of Photography (DOP)	Daniel Voldheim
Production Service Company	Clandestino Films
Editor	Carla Luffe
Colorist	Julien Alary