Dan Cummings
Creative Director at Zulubot
Boston, United States
TitleWorld's Oldest E sports Team CS
BriefNovember 11th is Remembrance Day, when Canada honours its veterans. This tradition is fading among younger Canadians, many of whom are only connected to our military history through video games like Call of Duty. Home Equity Bank partnered with the Royal Canadian Legion to assemble a team of WWII veterans, all over 90 years of age. Banding together under the moniker Team Legion, they joined popular games based on WWII – not to play, but to tell their true stories to younger generations. They appeared live on gaming platforms like Twitch alongside popular video game streamers who joined them for an in-game moment of silence, listened to their stories and honoured their service.
Agency
Campaign World's Oldest E-sports Team
Advertiser HomeEquity Bank
Brand HomeEquity Bank
Date of First Broadcast/Publication 2020 / 11
Product HomeEquity Bank
Business Sector Banking, Finance, Law & Insurance
Story To keep Remembrance Day relevant for younger generations, Home Equity Bank partnered with The Royal Canadian Legion to recruit four veterans (all over 90 years of age) to form the world’s oldest E-Sports team; “Team Legion”. Video game influencers on Twitch, YouTube and Facebook Live joined them on virtual battlefields not to play, but to lay down their controllers, hear their stories and honor their service. The world’s oldest E-Sports team reminded the young generation that war is not a game.
Media Type Case Study
Length
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Designer
Designer
Designer
Account Manager
Account Manager
Planning Team
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Media Manager
Media Manager
PR Agency
PR / Corporate Communications
Production Company Producer
Production Company
Editor
Agency Zulu Alpha Kilo
Creative Director Zak Mroueh
Art Director Vic Bath, Michael Romaniuk

Writer Dan Cummings, Jackson Kemp
Designer Zoe Kim, Jeff Watkins, Vic Bath
Account Team Anjelica Kapetanos, David Tremblay
Planning Team Tim Hopkins
Client HomeEquity Bank
Clients Niary Toodakian, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson
Media Agency OMD
Media Team Dwayne Mataseje, Mitchell Cornelisse
PR Agency Provident Communications
PR Team Morgan McLellan
Producer Mitch Cappe

Production House Zulubot
Editor Micah Rix-Hayes



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