Ad Council - "Adventure"

Avōq

Avōq Washington, United States

253

This ad is part of the ACT Responsible Collection

Brand: Ad Council
Country: United States

Advertiser: Ad Council

Title	Adventure
Agency	Avōq
Campaign	Be Your Own Hero
Advertiser	Ad Council
Brand	Ad Council
Posted	March 2024
Business Sector	Charities, Foundations, Volunteers
Story	Action-Packed TV Spot Transforms Quicksand Escape into a Vital Health Message The Do I Have Prediabetes? latest journey promotes early prediabetes detection and prevention. Prepare to embark on an unforgettable journey that will redefine the way we experience commercials. Titled “Be Your Own Hero,” the latest creative for the CDC and Ad Council’s “Do I Have Prediabetes?” campaign takes audiences on an extraordinary adventure, challenges preconceived notions and empowers them to take the 1-minute prediabetes risk test at doihaveprediabetes.org. The centerpiece of the campaign is a :60 spot.
Media Type	Web Film
Length	60 seconds
Group Creative Director	Hadas Grossman
Executive Producer	Liz Norton
Account Manager	Beth Liss
Director	Matt Pittroff
Executive Producer	Steve Blair
Director of Photography (DOP)	Ricardo Diaz
Editor	Carlos Lowenstein
Producer	Kristen MacDonald
Colorist	Julien Biard
Color Assist	Cassie Benedict
Flame Artist	Ed Nichols
Executive Producer, Color	Laurie Adrianopoli
Chief Creative Officer	Kevin Richards
Creative Director	Julie Estrella
Director	Tiffany Kalmar
Senior Director	Liz Doherty
Executive Producer	Brenna Mathers
Assistant Editor	Lauren Malis
Executie Producer	Kristin Angeletti
Flame Artist	Matt Bregger
Executive Producer	Gretchen Praeger
Producer	Janel Naumann
Producer	Heidi Green
Mixer	Harry Evans
Sound	Nicolas Sjostrom
Music Composer	Andy Stack