Title | Candidates to poverty 1 |
Agency | Kitchen |
Campaign | #CandidatosalaPobreza |
Advertiser | Ayuda en Acción |
Brand | Ayuda en Acción |
Posted | January 2016 |
Business Sector | Disease Awareness, Support Groups & Associations |
Tagline | The first elections in wich no one should become elected. |
Story | 2 million children in Spain are not guaranteed access to a basic nutrition and live in homes where both parents are unemployed. These children will not have a full and decent personal development. Along with Ayuda en Acción, in Kitchen we have created the #CandidatosalaPobreza campaign so that in a year in which politicians have not stopped talking about the elections, these 2 million kids, candidates to poverty, are not neglected. |
Media Type | |
Photographer | Anton Goiri |
Director | Pablo Arreba |
Production Company | Somos5 |
Account Executive | Inma Ortega |
Copywriter | Gema Arias |
Art Director | Zoe Barceló |
Creative Director | Yeray de Taburiente Cerpa |
Creative Director | Gema Arias |
Executive Creative Director | Jose Carnero |
Executive Creative Director | Iñaki Bendito |