Title | Sharpener Cap |
Agency | Ogilvy China |
Campaign | 2nd Lives |
Advertiser | Coca-Cola Company |
Brand | 46664/Coca-Cola |
Date of First Broadcast/Publication | 2014 / 5 |
Business Sector | Soft Drinks, Tonics |
Story | Coca-Cola’s ‘2nd Lives’ campaign transforms Coke bottles into fun objects to encourage consumers to re-use and recycle plastic. |
Media Type | |
Creative Director | Graham Fink |
Creative Director | Juggi Ramakrishnan |
Creative Director | Wilson Chow |
Creative Director | Jiankai Lu |
Copywriter | Juggi Ramakrishnan |
Art Director | Chenghao Xie |
Art Director | Morris Ku |
Art Director | Yongqiang Hu |
Art Director | Gan He |
Photographer | Xiaohang Liu |
Account Manager | Uma Wang |
Account Manager | Cory Turner |
Account Manager | Ellen Soh |
Account Manager | Andrea Tan |
Account Manager | Iris Zhou |
Account Manager | Rob Martin Murphy |