| Title | The first post in Braille |
| Agency | McCann Lima |
| Campaign | The First Post in Braille |
| Advertiser | National Blind Unit of Perú |
| Brand | Unión Nacional de Ciegos del Perú UNCP |
| Date of First Broadcast/Publication | 2015 / 6 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | McCann Lima created the first post in braille for The National Blind Unit (UNCP), that aims to make people understand how the blind read through a virtual experience. The post image shows only the dots, braille writing, however, when one mouse over the dots, the translation reads: "We don't want you to read like us, we just want your attention". This publication, aimed to non-blind people, was meant to create awareness for the work UNCP has been doing for over 80 years, regarding social inclusion of the otherwise visually impaired. The work, the first to win the Facebook Awards in the Peruvian market, was awarded a Bronze in the Social Technology category and a Bronze Award in the Facebook for Good category. Link to the piece:https://www.facebook.com/photo.php?fbid=717232314994190&set=a.456614721055952.118421.133815096669251&type=1&theater Link to the videocase:https://www.youtube.com/watch?v=KqmqQMBa2vo |
| Media Type | Web Site |
| Length | |
| Digital Director | Miguel Bulnes |
| Chief Creative Officer | Nicolás Romano |
| Art Director | Christian Silva |
| Copywriter | Frank Martí |
| Chief Creative Officer | Mauricio Fernández-Maldonado |
| Social Media Executive | Jhonatan de la Cruz |
| Social Media Executive | Mónica Campos |
| Director | Dante Effio |
| Production Company Producer | Kike Pacheco |
| Social Media Executive | Case Production |
| Sound | Sónica |
| Post Production | Animal FX |
| Executive Creative Director | The First Post In Braille |