KidsCan - "It's hard to learn when you're hungry "

The Monkeys Aotearoa

The Monkeys Aotearoa Auckland, New Zealand

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Title	It's hard to learn when you're hungry
Agency	The Monkeys Aotearoa
Campaign	Back to School 2023
Advertiser	KidsCan
Brand	KidsCan
Date of First Broadcast/Publication	2023 / 1
Business Sector	Human Rights
Tagline	It's hard to learn when you're hungry
Story	The campaign highlights how hunger can disrupt a child’s learning. The demonstration of blurred and confused thinking is based on verbatim comments from children about how their hunger makes them feel in class.
Philosophy	The soaring cost of living is fuelling an education crisis for New Zealand children living in poverty. To coincide with the start of the new school year, KidsCan launches its 2023 Back to School campaign with the aim to bring on board 450 new monthly donors to help not only feed but clothe a growing number of school children.
Media Type	Print
Length	20 seconds
Copywriter	Simone Louis
Head of Integrated Production	Rosie Grayson
Executive Producer	Claire Kelly
Director of Photography (DOP)	Maria-Ines Manchego
Creative Director	James Conner
Creative Director	Christie Cooper
Chief Creative Officer	Damon Stapleton
Media Agency	OMD Global
Production Company	EIGHT
Head Of Planning	Tom Sykes
Director	Jamie Lawrence
Studio Designer	Vivian Cheng
Editor	Ben Chesters
Planner	Haley Hetherington
Art Director	Emily Joe
Design Lead	Lucinda Fortescue-Hansen
Final Artist	Lisa Stowers
Sound Design Company	Liquid Studios
Online Studio	Toybox