Kristof Janssens
Head of Strategy at LDV United
Antwerp, Belgium
TitleBreak the Taboos
Agency
Campaign Would You Still Be My Fan?
Advertiser Special Olympics Belgium
Brand Special Olympics Belgium
Date of First Broadcast/Publication 2014
Business Sector Racial/Ethnic/Minority/Disability Awareness
Tagline Would you still be a fan if I looked like this?
Story Would you still be a fan of Kevin De Bruyne, Kim Gevaert or Jean-Michel Saive if they had an intellectual disability? It’s a simple question to break the taboo around intellectual disabilities. Support Special Olympic athletes with the same enthusiasm as any sports hero; every great performance deserves a great audience. Come to the Special Olympics European Summer Games, from September 9-20th in Antwerp. 
Media Type Case Study
Length
Account
Account
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Strategy
Strategy
Designer
MOTION DESIGN
Photography production

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