| Title | Mr. Kipling Edible Billboard |
| Agency | J. Walter Thompson London |
| Campaign | Mr. Kipling Edible Billboard |
| Advertiser | Premier Foods |
| Brand | Mr. Kipling |
| Date of First Broadcast/Publication | 2014 / 9 |
| Business Sector | Cakes, Desserts |
| Story | Following on from the launch of the new Mr Kipling Life is Better with Cake work, JWT London has created the world’s first poster made entirely out of cake. The public were able to eat the poster, outside Westfield, Shepherd’s Bush on the 4 September. Made from 13,360 Mr Kipling cakes, the edible poster is part of a wider brand re-launch of Mr Kipling by JWT. The new ‘Life is Better with Cake’ campaign aims to remind us all just how much happier cakes make us. |
| Media Type | Billboard |
| Length | |
| Advertising Manager | Lisa-Jo Harvey |
| Food Artist | Michelle Sugar |