Title | Corelle presents - the Tipsy Hostess -Episode 2 - Cougars |
Agency | McCann Sydney |
Campaign | The Tipsy Hostess |
Advertiser | World Kitchen, LLC |
Brand | Corelle |
Date of First Broadcast/Publication | 2014 / 10 |
Business Sector | Tableware, Cutlery, Cookware |
Tagline | Survives anything |
Story | The films colourfully demonstrate that the break-resistant Corelle dinnerware, long known for surviving physical torture tests, can actually come in handy when it comes to surviving perilous social situations as well. |
Philosophy | Aussies like getting tipsy at dinner parties. So they need break-resistant plates. That’s the simple thought behind the Tipsy Hostess campaign. |
Problem | People don't associate Corelle with stylish dinner parties. Our campaign addressed this issue whilst simultaneously demonstrating the product benefit - break-resistance. |
Media Type | Web Film |
Length | |
More Information | https://www.facebook.com/tipsyhostess?fref=ts |
Creative Director | Kieran Flannagan |
Executive Creative Director | Dejan Rasic |
Creative Director | Nick Levey |
Copywriter | Jack Wall |
Art Director | Laura Brown |
Producer | Penny Brown |
Producer | Colin Tuohy |
Director | Jesse James McElroy |
Account Manager | Dan Larcombe |