Deutsche Telekom - "What We Do Next - This Generation"

Saatchi & Saatchi

Saatchi & Saatchi London, United Kingdom

Awards

18894

This ad is part of the ACT Responsible Collection

Brand: Deutsche Telekom
Country: United Kingdom

Advertiser: Deutsche Telekom AG

Title	What We Do Next - This Generation
Agency	Saatchi & Saatchi
Campaign	What We Do Next
Advertiser	Deutsche Telekom AG
Brand	Deutsche Telekom
Date of First Broadcast/Publication	2020 / 8
Business Sector	Telecommunications Services
Story	The campaign breaks internationally in line with UN International Youth Day, demonstrating the power and potential of youth in creating a better future. At its heart is a two-minute film building into a wide reaching digital and social campaign, featuring Billie Eilish and a host of inspirational Gen Z contributors with real stories to tell. In the film (footage shot pre Covid-19), Gen Z turn the negative perception of their tech usage on its head, showing how connected technology is actually a powerful tool to affect the things they really care about, from campaigning for the climate and human rights, to creativity and even cyber security.
Media Type	Digital
Length	121 seconds
Market	United States, Poland
Soundtrack	‘When the party’s over’ by Billie Eilish & Finneas Baird O'Connell
Sound Production	Factory Studios
Chief Brand Officer	Ulrich Klenke
Vice President (VP)	Wolfgang Kampbartold
Advertising Manager	Ayten Pekerman
Advertising Manager	Maren Ruddat
Advertising Manager	Daniel Jaeger
Advertising Manager	Ralf Luelsdorf
Advertising Manager	Kathleen Karrer
Global Chief Creative Officer	Kate Stanners
Chief Creative Officer	Guillermo Vega
Executive Creative Director	Franki Goodwin
Executive Creative Director	William John
Copywriter	Mia Silverman
Copywriter	Francesco Grandi
Art Director	Mia Silverman
Creative Producer	Nayab Malik
Agency Producer	Jodie Sibson
Agency Producer	Ally Dean
Head Of Planning	Sam Wise
Planning Partner	Mathieu Abet
Senior Planner	Laura Pugh
Client Services Director	Clare Shaw
Business Leader	Anne Schlicht
Account Director	Terri Turner
Account Manager	Cali Fish
Design Lead	Talveer Uppal
Designer	Nicholas Pires
Photographer	Vincent Haycock
Production Company	Somesuch
Producer	Elly Camisa
Executive Producer	Tash Tan
PM	Max Harrison
Costume	Larissa Bechtold
Production Service Company	Somesuch LA
Line Producer	Youree Henley
Production Designer	Chris Jones
Production Service Company	Papaya Films
Line Producer	Marta Spychalska
Production Designer	Paulina Szpila
Director	Vincent Haycock
Director of Photography (DOP)	Mátyás Erdély
Sound Designer	Dan Beckwith
Post Production	ETC
Post-production Producer	Jon Purton
Colorist	Luke Morrison
Post Production	Prodigious UK
Post-production Producer	Libby Orrett
Editor	Ben Matthews
Sound	Michael Powell
Talent Management	Thorsten König
Talent Management	Miracle Music
Talent/Actors	Billie Eilish
Talent Manager	Danny Rukasin
Talent Manager	Laura Ramsay
Talent Manager	Brandon Goodman
Talent Creative Direction	Michelle An
Talent Creative Direction	Chelsea Dodson
Hair	Tammy Yi
Make-Up Artist	Rob Rumsey
Wardrobe Stylist	Samantha Burkhart
Stylist Assistant	Damien Lloyd Regalado
Influencer Management	Pulse Advertising
Campaign Manager	Daniela Kühr
Account Manager	Julia Ulatowska
Senior Key Account Manager	Natalia Marcinkowska
Campaign Manager	Rona Schulz
Senior Key Account Manager	Geraldine Ladewig
PR Agency	Proud Robinson + Partners
PR Business Director	Lucy Boyd
PR Account Manager	Lara Mcwilliam
PR Senior Account Manager	Joe Connolly
PR Junior Strategist	Rebecca Ritchie
PR Account Executive	Cynthia Gilbert