SickKids Foundation - "SickKids Airbnb"

No Fixed Address

No Fixed Address Toronto, Canada

Awards

5517

This ad is part of the ACT Responsible Collection

Brand: SickKids Foundation
Country: Canada

Advertiser: SickKids Foundation

Title	SickKids Airbnb
Brief	SickKids is known as a state-of-the-art hospital, but most people don’t realize that the building itself is vastly outdated. These limitations are particularly felt in the Paediatric Intensive Care Unit, where families have no space, privacy or comfort. There’s only one way to truly experience the dire surroundings: spend a night there. Welcome to SickKids Airbnb. Using interviews with families, doctors and nurses, the agency created an authentic re-enactment to immerse guests in the experience. The listing went live on Airbnb, to be booked for a night like any other rental.
Agency	No Fixed Address
Campaign	SickKids Airbnb
Advertiser	SickKids Foundation
Brand	SickKids Foundation
Posted	November 2019
Business Sector	Disease Awareness, Support Groups & Associations
Story	The mission of SickKids Foundation is to inspire our communities to invest in health and scientific advances to improve the lives of children and their families in Canada and around the world.
Media Type	Ambient
Editorial Offline	Rooster Post Production
VFX & Color	Alter Ego
Agency	No Fixed Address
Chief Creative Officer	Dave Federico
Chief Creative Officer	Josh Budd
Associate Creative Director	James Leake
Copywriter	Dylan Wagman
Art Director	Luan Pirola
PR manager	Erin Banting
PR	Mackenzie Biddie
PR	Jessica Hoffeldt
PR	Nicki Wong
Media Agency	OMD Toronto
Production Company	WDI MEDIA Inc.
Director / Producer	Will Dempster
Director of Photography (DOP)	Christian Bielz
Technical Director	Nick Marinelli
Editor	Colin Murdock
Junior Editor	Shane Preston
Producer	Alanna Homuth
Colorist	Eric Whipp
Color Assist	Jonah Venneri
VFX Artist	Hali Gale
VFX Producer	Spencer Butt
Sound Production	SNDWRX
Sound Designer	Didier Tovel
XM House	WXM
XM Producer	Nicole St. Jean
XM Supervisor	Damian Wright