46664/Coca-Cola - "The Perfectionist"

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Title	The Perfectionist
Campaign	The Perfectionist
Advertiser	Coca-Cola Company
Brand	46664/Coca-Cola
Posted	January 2015
Business Sector	Others
Story	There is no question that Coca-Cola is a successful & iconic beverage, one which many believe to be the “perfect” product. Our goal with this spot is tell a true & timeless story of substance in order to humanize the concept of “perfection.” The first step was to find a real person who solely embodies the true spirit of “perfection” within their craft. Fortunately, this was easy for us. The main subject, George Lawrence, is the father of one of the creators/directors of the spot, Joey L. Joey knew there was no better person to portray this truthful message than the person responsible for raising him to be so detail oriented. It’s always a great relief to know that there are people out there just like us who are very passionate about their craft. This piece holds a very special place in our hearts because it further instilled in us what we already believe: If you do what truly makes you happy, and do the best job you can, then success & happiness are inevitable. Lastly, after viewing the above, there should be no need to hype-up George’s work, his restorations speak for themselves. Support the good man at George’s Custom Paint.
Media Type	Television & Cinema
Length	65 seconds
Production Company	Variable
Director	Joey L
Director	JONATHAN BREGEL