| Title | The Cell |
| Agency | Folk Finland |
| Campaign | The Cell |
| Advertiser | Lidl |
| Brand | Lidl Finland |
| Date of First Broadcast/Publication | 2018 / 12 |
| Business Sector | Department Stores, Supermarkets |
| Story | Snow falls on a fortress-like prison. Inside, the last prisoner shivers in a dank cell. There is also a lone prison guard behind a desk. In their own way, each of them are serving time within the same remote stone walls. The prisoner is surprised when the guard brings him a surprise Christmas gift, which also contains a metal file. He gets the message, files through the window bars, and escapes. A short while later he's back, with a sack full of goodies from Lidl. So the unlikely friends sit down to enjoy a Christmas feast in the cell. |
| Media Type | Web Film |
| Length | |
| Advertising Manager | Christian Saukkola |
| Head of Marketing | Laura Siltanen |
| Copywriter | Sami Korjus |
| Art Director | Tuomas Myllymäki |
| Agency Producer | Johanna Murtomäki |
| Creative Director | Tommi Laiho |
| Account Director | Pia Dahlman |
| Production Company | Directors Guild Helsinki |
| Executive Producer | Juha-Matti Nieminen |
| Executive Producer | Ville Varesvuo |
| Director | Misko Iho |
| Director of Photography (DOP) | Jean-Noel Mustonen |
| Editing Company | James Post |
| Editor | Mikko Löppönen |
| Post Production | Troll VFX |
| Colorist | Henri Pulla |
| Colorization | Pullapost |
| Online Studio | Pullapost |
| Online Studio | James Post |
| Music | Hannu Honkonen |
| Sound | Humina |
| Sound Engineer | Tube Seppänen |
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