| Title | Rooftop Farms |
| Agency | FP7/CAI |
| Campaign | Rooftop Farms |
| Advertiser | Unilever |
| Brand | Knorr |
| Posted | May 2021 |
| Business Sector | Seasonings |
| Story | With Egypt’s cities, especially the poverty-stricken areas being concrete and sand jungles, and with no space for farms within cities, Knorr transformed the lives of the underprivileged in Egypt’s cities, by transforming the dry and arid landscape of Egypt’s cities into lush rooftop farms full of vegetables.Working with engineers and hydroponic technology, we created fully sustainable food gardens - placed across buildings in Egypt - operated by underprivileged farmers themselves.We taught the underprivileged farming techniques.All the food produced, was purchased by Knorr, giving the rooftop farmers a new sustainable source of income.Egypt’s Largest NGO – Misr El Kheir - partnered with Knorr to scale to more buildings.Most importantly, the Egyptian President signed a bill making the initiative from Knorr into a nationwide initiative.With the donations received along with government and NGO support, Egypt’s skyline will see more rooftop farms growing and sustainably benefitting its people. |
| Media Type | Case Study |
| Executive Creative Director | Karim Ayesh |
| Creative Director | Ahmed Waheed |
| Associate Creative Director | Sherif Fouad |
| Copywriter | Alaa Yasseen |
| Graphic Designer | Farah Abbas |
| Head of Digital | Marize Sami |
| Account Director | Yasmine Shehab |
| Account Manager | Lamis Saleh |
| Senior Account Executive | Nada Afifi |
| Regional Head of Strategy | Tahaab Rais |
| Associate Strategy Director | Yosr Khalifa |
| Agency Producer | Inas Nagy |
| Assistant Agency Producer | Reem Mohamed |
| Executive Producer | Yara Hassan |
| Producer | Rana Hassanein |
| Director | Adham Elsherif |
| Production Company | Fekr Productions |
| Director of Photography (DOP) | Ashraf Gaber |
| Art Director | Adham El Helaly |
| Artist | Ammar Abou Bakr |
| Music Composer | Khaled El Kammar |
| Sound Designer | Hosny Ali |
| Sound Design Company | The Garage |
| Music | Khaled El Kammar Music Studio |
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