| Title | Frooti |
| Agency | &Walsh |
| Campaign | Frooti Rebranding |
| Advertiser | Parle Agro |
| Brand | Frooti |
| Date of First Broadcast/Publication | 2015 / 3 |
| Business Sector | Fruit Juices & Drinks |
| Story | Here's an easy way to make sure the product is the hero. Make everything else around it really, really tiny—and leave the product at regular size.It works great in this campaign for Frooti, one of India's oldest and most beloved mango juice brands. |
| Philosophy | New York agency Sagmeister & Walsh designed a whole new visual language for the brand around this idea of a miniature world—which it then brought to life in a stop-motion commercial with help from Aaron Duffy's agency SpecialGuest, 1stAveMachine director Marc Reisbig and animation house Stoopid Buddy Stoodios. As Duffy says, the colorful spot really is an "absurdly ear- and eye-catching little film." The spot features a miniature version of Bollywood superstar and longtime Frooti spokesman Shah Rukh Khan, who then appears in person at the end to deliver the pitch."The goal was to introduce the new packaging in a fresh, bold, and playful way," Sagmeister & Walsh says of the rebranding. "We introduced four bold colors to the brand which complement the yellow of Indian mango and add a sense of playfulness across the imagery." |
| Media Type | Television |
| Length | |
| Production Company | 1stAveMachine |
| Executive Creative Director/Partner | Stefan Sagmeister |
| Executive Creative Director/Partner | Jessica Walsh |
| Co-Founder/ Executive Creative Director | Aaron Duffy |
| Business Director | Ashley McGee |
| Creative Director/Copywriter | Jonathan Emmerling |
| Creative Development | Chloe Corner |
| Creative Development | Edward Choi |
| Director | Marc Reisbig |
| Executive Producer/Partner | Sam Penfield |
| Executive Producer | Garrett Braren |
| Executive Producer | Melinda Nugent |
| Producer | Leanne Amos |
| Head of Production | Lisanne McDonald |
| Associate Producer | Christina Jang |
| Visual Effects Director | John Loughlin |
| Editor | Jonathan Vitagliano |
| Compositor | Chris Russo |
| Colorist | Seth Ricart (Ricart and Co.) |
| Music Composer/Supervisor | Amit Trivedi |
| Animation/ Postproduction/ Online | Stoopid Buddy Stoodios |
| Executive Producer | Seth Green |
| Executive Producer | Matt Senreich |
| Executive Producer | Eric Towner |
| Executive Producer | John Harvatine IV |
| Supervising Producer | Janet Dimon |
| Producer | David Brooks |
| Line Producer | Barb Cimity |
| Production Manager | Mario De Jesus |
| Director of Photography (DOP) | Helder Sun |
| Animation Director | Harry Chaskin |
| Animator | Matt Manning |
| Animator | Alfonso Estrada |
| Director of Character Fabrication | Tennessee Norton |
| Character Fabricator | Tommy Keiser |
| Editor | Jenny McKibben |
| Visual Effects Lead | Jackie Hamilton |
| Agency Contribution | SpecialGuest |