| Title | Eradizol |
| Brief | Eradizol - Medication for acid refluxI Iceland there are heavy restrictions for advertising medications. The strict laws dictate what text is allowed and forbidden to appear. This makes it a challenge to advertise new medicine on the market. With this in mind we made a decision to focus on the imagery. This meant that the images, without any text, would have to express clearly the purpose of each medication advertised. |
| Agency | Kontor Reykjavík |
| Campaign | Alvogen Ad Campaign |
| Advertiser | Alvogen |
| Brand | Various medicine |
| Posted | November 2017 |
| Business Sector | Health & Pharmaceutical Products |
| Story | Eradizol - Medication for acid reflux I Iceland there are heavy restrictions for advertising medications. The strict laws dictate what text is allowed and forbidden to appear. This makes it a challenge to advertise new medicine on the market. With this in mind we made a decision to focus on the imagery. This meant that the images, without any text, would have to express clearly the purpose of each medication advertised. |
| Media Type | |
| Creative Director | Sigrún Gylfadóttir |
| Creative Director | Alex Jónsson |
| Art Director | Sigrún Gylfadóttir |
| Graphic Designer | Sigrún Gylfadóttir |
| Illustrator | Noma Bar |
| Copywriter | Karen Birna Guðjónsdóttir |
| Copywriter | Ásta Friðriksdóttir |
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