| Title | Accidents |
| Agency | Jung von Matt/Alster |
| Campaign | Accidents |
| Advertiser | Cinemaxx |
| Brand | H - J Flebbe Filmtheater GmbH & Co |
| Posted | December 1999 |
| Product | Cinemaxx |
| Business Sector | Cinemas & Theatres |
| Story | One of the ads is a cartoon drawing of a dead man hanging out a window. The man has been killed by an icicle that fell from his roof and struck him as he looked out the window. The caption reads, "28,4% of all fatal accidents happen in the home. You're better off not being there." Its safer at the cinema. The series also contain ads with someone drowning in the shower, getting strangled by weightlifting equipment or being caught in front of an exploding television set. |
| Media Type | Magazine |
| Market | Germany |
| Creative Director | Stefan Zschaler |
| Associate Creative Director | Roland Schwarz |
| Copywriter | Sebastian Hardieck |
| Art Director | Melanie Landwehr |
| Illustrator | Roland Schwarz |
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