| Title | Opel on Amazon |
| Agency |
McCann Worldgroup Germany
|
| Campaign |
Opel on Amazon
|
| Advertiser |
Opel
|
| Brand |
Opel ADAM & Opel Crossland X
|
| Posted | November 2018 |
| Business Sector | Cars
|
| Story | Nowadays you can buy everything online: jewelry, trips or socks. With just a few clicks, your shopping cart is filled with everything you ever wished for. Except cars! These are still only sold at dealerships. Studies show that a good third of all car buyers would like to buy their next car online. In addition, every second product search takes place on Amazon. So why not sell cars on Amazon? And that’s exactly what we did, by radically simplifying the car sales process on an Amazon.de brand page. This made the largest online shop in Germany the largest Opel dealer in Germany over night. Opel sold the Opel ADAM and the Opel Crossland X – lifestyle cars for a young female audience – on the most instant and mobile platform there is. |
| Problem | The Opel ADAM is Opel's smallest car in the range, a highly customizable lifestyle car. The Opel Crossland X is a stylish crossover with SUV styling, highly efficient engines, premium innovations and exceptional flexibility. |
| Media Type |
Digital
|
| Creative Agency |
MRM McCann Frankfurt
|
| Chief Creative Officer |
Sebastian Hardieck
|
| Executive Creative Director |
Martin Biela
|
| Group Creative Director |
Thomas Dempewolf
|
| Copywriter |
Christian Endecott
|
| Copywriter |
Fabian Moretti
|
| Copywriter |
Katharina Schifferdecker
|
| Art Director |
Gift Amlumyong
|
| Art Director |
Nico Koehler
|
| Art Director |
David Apel
|
| Art Director |
Volker Henze
|
| Art Director |
Christian Kilian
|
| Art Director |
Jan-David Winter
|
| Social Media Manager |
David Broghammer
|