Amstel - " Hold my Beer "

180 Kingsday

180 Kingsday Amsterdam, Netherlands

5677

Title	Hold my Beer
Brief	Two men are enjoying Amstel beers by the harbour. One hands his beer to his friend while he pops to the toilet. Searching for the bathroom he mistakenly steps onto a fishing boat bound for China. His friend dutifully waits, holding his beer for days, nights, weeks, months...Townspeople help out with food, clothing and entertainment. Finally the prodigal pal returns – and is amazed by his friend's sacrifice. He is handed his beer as the town celebrates. Amstel: serious about beer and friendship since 1870.
Agency	180 Kingsday
Campaign	Amstel Hold my Beer 2018
Advertiser	Heineken
Brand	Amstel
Date of First Broadcast/Publication	2018 / 5
Business Sector	Alcoholic
Tagline	Hold my Beer
Story	A little serious story about beer and friendship
Media Type	Web Film
Length	52 seconds
Executive Creative Director	Kalle Hellzen
Creative Director	Joe Craig
Creative Director	Ed Ryder
Art Director	Lachlan Palmer-Hubbard
Production Company	BAS production
Director	Justin Reardon
Agency Producer	Jordan Cross
Editor	Fiona Fuchs
Global Account Director	Jim O'Regan
Account Planner	Vincent Johnson
Sound Design / Music Company / Music	Sizzer
Other	Sizzer
Post Production	Sizzer
Other	Sizzer
Post Production	MPC Amsterdam
Other	MPC Amsterdam
Grading/Online	CHEAT London
Sound	Stainless Sound, Amsterdam