Coca-Cola - "Epic Night Out"

Ogilvy Singapore

Ogilvy Singapore Singapore, Singapore

2555

Brand: Coca-Cola
Country: Singapore

Advertiser: Coca-Cola Company

Title	Epic Night Out
Agency	Ogilvy Singapore
Campaign	Foodmarks
Advertiser	Coca-Cola Company
Brand	Coca-Cola
Date of First Broadcast/Publication	2024 / 3
Business Sector	Soft Drinks, Tonics
Philosophy	Coca-Cola today launched an interactive music video "Epic Night Out," as part of the ‘Foodmarks’ meals brand platform. Created by Ogilvy Singapore and directed by Julien & Quentin through HAMLET, the film features superstar rapper F.HERO alongside celebrity chef, Chef Pom. "Epic Night Out" a cinematic fusion of Thai cuisine and rap culture, a whirlwind of madness and extravagance, reminiscent of the Bling Bling of classic 90s US rap videos, with a Thai twist. The film sees F.HERO, Chef Pom and their crew embark on an eccentric, surreal journey through the bustling streets of Bangkok featuring a host of iconic elements like Tuktuks, mopeds, delicious Thai street food, and of course Coca-Cola. To add to the delicious journey, the music video is interactive, and invites fans to click to discover hidden easter eggs in order to win unique Coke merch, special discounts and VIP access to Coca-Cola Foodmark events. Epic Night Out also features the "Coke Flip Move", an original but simple signature dance move designed to engage the audience one step further. See notes to editors on Wokflip Move instructions. The music video will run on Coca-Cola’s digital and social channels in Thailand.
Media Type	Branded Content
Length	168 seconds
Market	Thailand
Soundtrack	F.HERO x Chef Pom - Epic Night Out
Executive Creative Director	Nikhil Panjwani
Associate Creative Director	Hugo Suissas
Associate Creative Director	Tiago Silva
Business Director	Juhi Bimbhet
Project Integrator	Priscila Lim
Associate Director PR and Influence	Brenda Ho
Account Director	Panita Thanajulintorn
Agency Producer	Jacinta Loo
Junior Art Director	Sadhna Saku
Production Company	Hamlet
Directors	Julien & Quentin
Executive Producer	Ruben Goots
Executive Producer	Jason Felstead
Executive Producer	Mathias Kerner
Producer	Antonin Romeuf
Talent	F.HERO
Talent	Chef Pom
Talent	Badmixy
Production Service Company	TAPROD
Service Producer	Louis Ditapichai
Service Producer	Sirichon Pongsaengson
Post-production Producer	Léa Török
Director of Photography (DOP)	Antoine Cormier
DP Agent	API Corp
1st AD	Pattra Kanjanamek
Production Designer	Boontawee Taweepasas
Costume	Nirachara Wannalai
1st AC	Nattapong Phamon
Gaffer	Surachet Thongmee
Key Grip	Manop Pitichokjinda
Casting Director	Tipwarin Sotvithi
Photographer	David Jumpa
Post Production	Hamlet
Editor	Marie-Réglisse Monsimier
Editor Agent	Cutaway
Color Grade Artist	Nicolas Gautier