Head of Visual Architecture, Partner
at
People Ideas & Culture
New York, United States
| Title | Conrad Connections - Trailer |
| Agency | People Ideas & Culture |
| Campaign | Conrad Connections |
| Advertiser | Conrad Hotels |
| Brand | Hilton Worldwide - Conrad Hotels & Resorts |
| Date of First Broadcast/Publication | 2014 |
| Business Sector | Hotels, Resorts |
| Story | How do you engage global travelers in contrinuous conversation? You build the 1st local opinion leader generated program in luxury hospitality. |
| Philosophy | Twenty opinion leaders unlocking the secrets behind 8 Conrad cities across the globe, through content and digital / mobile media. |
| Result | 1M+ views on YouTube alone, 110M+ impressions in 2013, +45% FB fans YoY in 2013, 64% YoY Twitter followers and thousands of conversions to .com |
| Media Type | Web Film |
| Length | |
| More Information | https://conradhotels3.hilton.com/ |
| Production Company | CY&N by PI&C |
| Executive Creative Director | Domenico Vitale |
| Executive Creative Director | Doug Raboy |
| Art Director | Emilie Olsson |
| Art Director | Clara Calvo-Sotelo |
| Art Director | Stefania Sessa |
| Copywriter | Katie Redmond |
| Production Manager | Fanny Vasseur |
| Executive Producer | Mike Paletta |
| Strategic Planning Director | Enrico Gatti |
| Account Manager | Vanessa Zanchi |
| Account Supervisor | Kate Chapman |
| Editor | Travis Gorzelsky |
| Project Director | Melissa Cordaro |
More Work
SEE ALLFabio Siviero for FIR Italia
- BRAND:
- FIR Italia
- AGENCY:
- People Ideas & Culture
Francesco Lucchese for FIR Italia
- BRAND:
- FIR Italia
- AGENCY:
- People Ideas & Culture
Walter Leonardi for FIR Italia
- BRAND:
- FIR Italia
- AGENCY:
- People Ideas & Culture
Nicola Colombo
- BRAND:
- FIR Italia
- AGENCY:
- People Ideas & Culture