Varanya Suwankulwilai
Client Supervisor at The Leo Burnett Group Thailand
Bangkok, Thailand
TitlePortraits of Dreams
Agency
Campaign Portraits of Dreams - Chulabhron Hospital
Advertiser Chulabhorn Hospital
Brand Chulabhorn Hospital
Date of First Broadcast/Publication 2015 / 4
Business Sector Others
Story To build on the success and awareness from the earlier Hair for Hope campaign, Leo Burnett Thailand created a campaign Portrait of Dreams for Chulabhorn Hosiptal’s 2015 fund raising initiative. The agency interviewed four cancer patients -who volunteered to participate in the campaign- with a question. “What kind of life would you dream about if your cancer was cured?” The answer to these questions were brought to life in stunning visuals, crafted out of the hair these cancer patients lost during chemotherapy sessions. Their lost hair was distilled into liquid, which was then used as paint by artists to produce unique art pieces. The collection of Dream Portraits are then displayed at a prominent art gallery in Bangkok. The proceeds earned from selling these art pieces were go towards financing chemotherapy treatments for cancer patients in need. 
Media Type Others
Length
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director Park Wannasiri, Pranod Thiangchaem, Jutarat Kongton, Satida Hatthakitchumroen, Sompat Trisadikun
Copywriter
Photographer
Editor
Client Supervisor
Agency Producer

People related to this work

You might also like...

Create a free Talent profile and become a member of AdForum

Get Started