| Title | The Flavor Says It All (2) |
| Agency | Mekanism |
| Campaign | The Flavor Says It All |
| Advertiser | Quaker Oats |
| Brand | Rice-A-Roni |
| Date of First Broadcast/Publication | 2022 / 5 |
| Business Sector | Rice, Pasta, Dehydrated Vegetables & Cereals |
| Philosophy | "The Flavor Says It All" The next campaign for Rice-A-Roni’s Heat & Eat rice. This latest work comes after the success of Mekanism and Rice-A-Roni’s first campaign, Micro-rave, where Mekanism was brought on to modernize the 70-year old jingle. After releasing the song as an audio on TikTok with the branded hashtag #MicroravewithRoni, the challenge went viral and saw over 2.2M hashtag challenge submissions. “The Flavor Says It All” will run from now until August 7 across YouTube, Spotify, Pinterest and Instagram. The campaign focuses on a family’s reaction to tasting the rice, but the video is silent and all thoughts are subtitled because the flavor says it all. |
| Media Type | Digital |
| Length | |
| VP, Chief Marketing Officer (CMO) | Kristin Kroepfl |
| Sr. Director of Marketing | Michelle McAlister |
| Marketing Director | Jing Cheng |
| Brand Marketing Associate | Keyuri Parmar |
| Chief Creative Officer | Ian Kovalik |
| Creative Director | Bryan Davis |
| Senior Copywriter | Guy Olson |
| Sr. Art Director | Alice Xiang |
| Co-Founder & CEO | Jason Harris |
| Managing Director | Tor Edwards |
| Group Brand Director | Kristina McCauley |
| Brand Director | Loulou David |
| Brand Manager | Avery Allen |
| Chief Strategy Officer | Ambika Pai |
| Group Strategy Director | Dayna Uyeda |
| Head of Media | Carrie Dino |
| Associate Media Director | Jessica Chen |
| Senior Producer | Meghan Miller |
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