Al Byrnes
Executive Producer at Banjoman Films
Dublin, Ireland
TitleGrand, Dad
Agency
Campaign Grand, Dad
Advertiser Pilgrim's Food Masters
Brand Denny
Date of First Broadcast/Publication 2022 / 9
Business Sector Food
Philosophy Iconic food brand Denny has been at the heart of the Irish family for more than 200 years. Their new campaign ‘Grand, Dad’ reminds us that, sometimes, the most comfort is derived from comforting others – particularly when they need it the most.

In the first campaign from Droga5 Dublin, part of Accenture Song, since its rebrand, the much beloved food brand and Droga5 Dublin, part of Accenture Song, enlisted the help of director Duncan Christie to bring to life a truly heartfelt Irish family story.

The emotive campaign, produced by Banjoman, tells the story of a man trying to find his role in a family that’s been upended by the arrival of the first grandchild.

By using strong and emotional storytelling, the campaign aims to tell a powerfully genuine yarn about the Irish family, and to help us all rediscover the joy and comfort of life's simple pleasures.
Media Type Television
Length
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Creative Director
Creative Director
Associate Creative Director
Creative Team
Creative Team
Head Of Planning
Strategy Director
Director of Production and Studio
Senior Strategist
Executive Producer
Agency Producer
Assistant Producer
Business Director
Account Director
Account Executive
Production Company
Director
Executive Producer
Line Producer
Creative Studio
Post-production Producer
Director of Photography (DOP)
Editor
Assistant Editor
Music Composer
Sound Engineer
Sound

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