| Title | Denis What Will Be With You |
| Agency | BBR Saatchi & Saatchi |
| Campaign | Denis |
| Advertiser | Unilever |
| Brand | Branflakes |
| Date of First Broadcast/Publication | 2015 / 8 |
| Business Sector | Rice, Pasta, Dehydrated Vegetables & Cereals |
| Story | Denis(e)" is a character we created as presenter for Unilever's Branflakes cereal - a cereal brand targeted at womenwhose USP is like most women's' cereals, "watching after your diet". The twist is that Denise (a wedding singer by trade) is in fact a man. Being sick of all those ads boasting perfectly proportioned women (who really don't need to lose an inch of weight),the agency created a few years back, a character that could voice all "normal proportioned sized women's concerns" while also taking the sting out of the drop weight/lose weight/look-after-your-weight monologue.The character that emanates is that of an obnoxious, weight-challenged, loud and totally lovable drag queen obsessed with Branflakes.A character the whole country has come to love, adore and associate with the brand. Over the years Israelis have seen our beloved Denise gravitate towards stardom, being invited to sing at a Health Spa and even go on a European Tour.Now she has released her next big summer hit "Denis What Will Be With You" - a song about the struggle of being a perfect size 10A Diva with an attitude – Denise even takes the liberty to tell Beyonce to eat her hat. |
| Media Type | Music Video |
| Length | |
| Creative Concept | Dorit Gvilli |
| Creative Concept | Ilan Peled |
| Creative Concept | Ohav Flantz |
| MUSIC Artist | Ilan Peled |
| Director | Ohav Flantz |
| Music Composition/Arrangement/Production | Henree |
| Director of Photography (DOP) | Shahar Reznik |
| Chereographer | Claude Dadia |
| Post Production | Nuance Creative House |
| Designer | Lior Arditi |
| Designer | Evgeny Kobuziatski |
| Special Effects & Animation | Yuval Meron |
| Creative Director | Avi Haltovsky |
| Makeup & Hair | Omer Asaf |
| Producer | Dorit Gvilli |
| Producer | Doron Lahav |
| Producer | Udi Efrat |
| Chief Executive Officer (CEO) | Yossi Lubaton |
| Client Supervisor | Michal Popov |
| Creative Director | Eran Nir |
| Strategic Planning Information Specialist | Eva Hasson |
More Work
SEE ALLKermit What Will be With You
- BRAND:
- Branflakes
- AGENCY:
- BBR Saatchi & Saatchi