Movistar - "A life to see"

Y&R Santiago

Y&R Santiago Santiago, Chile

8302

Title	A life to see
Agency	Y&R Santiago
Campaign	#ALifeToSee
Advertiser	Movistar
Brand	Movistar
Date of First Broadcast/Publication	2018 / 9
Business Sector	Personal Wireless Communication
Tagline	Don't use your phone while driving
Philosophy	The initiative of Movistar with the collaboration of Carabineros de Chile (police) and Conaset, seeks to create awareness among drivers, in the month with the highest number of accidents during the year.
Problem	Traffic accidents caused by use of cell phones during the driving, increased in Chile. The last report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by "distracted driving" have risen a 93.2% in the last six years.
Media Type	Television
Length	85 seconds
Executive Creative Director	Francisco Cavada
Executive Creative Director	Alvaro Becker
Copywriter	José Ignacio Vliz
Copywriter	Alí Hernandez
Art Director	Marco Ortega
Art Director	Alfonso Larsen
Art Director	Joaquin Toro
Account Director	Daniela Dalencon
Account Director	Clemente Pinto
Director	Diego Nunez Irigoyen
Production Company	Cinemagica
Executive Producer	Josefina Abud