| Title | Out the hate |
| Agency | Anomaly Toronto |
| Campaign | #TapeOutHate |
| Advertiser | InBev / Labatt Brewing Company |
| Brand | Budweiser |
| Date of First Broadcast/Publication | 2022 / 1 |
| Business Sector | Beverages |
| Story | A movement to eradicate racism in hockey, both on and off the ice. |
| Philosophy | “Canada’s Game” was never truly inclusive. #TAPEOUTHATE drew inspiration from the real personal experiences of professional hockey players who dealt with racial discrimination their entire lives, and continue to grapple with it today. The campaign gave fans a means to take action by transforming hockey tape into a physical symbol of solidarity with BIPOC players.The campaign incited action on the ice, around rinks, and at homes across North America. |
| Media Type | Case Study |
| Length | |
| Group Creative Director | Neil Blewett |
| Creative Director | Étienne Bastien |
| Art Director/Design | Jose Rivas |
| Art Director/Design | Graham Nhlamba |
| Copywriter | Lexie Hoffmeyer |
| Copywriter | Neil Blewett |
| Head of Design | Shawn Lambino |
| Business Director | Alexander Espinosa |
| Account Supervisor | Danielle Haberman |
| Agency Producer | Annya Williams |
| Group Planning Director | Mahmoud El Kattan |
| Social Strategist | Matthew Stasoff |
| Global Head of DE&I | Kristi Henderson |
| Group Business Head | Matt Holton |
| CEO/Partner | Candace Borland |
| Association | Hockey Diversity Alliance |
| Founder & chairman | Akim Aliu |
| Director of client services ZGM | Ben Archer |
| Social media strategist ZGM | Logan Widdicombe |
| Media Agency | Dentsu Canada |
| Group Account Director | Lynn Mayer |
| Associate Director | Chris Pallotta |
| Supervisor | Tamara Sanchez-Vegas |
| Media Planning Assistant | Dhanushi Varma |
| Experiential Agency | SALT XC |
| Account Supervisor | Nathan Brown |
| Account Director | Steve Benetti |
| Account Coordinator | Marc Tedesco |
| Production (Agency) | Steam Films |
| Director | James Michael Chiang |
| Executive Producer | Jill Brennan |
| Line Producer | Jeremiah LaPointe |
| Director of Photography (DOP) | Shady Hanna |
| Account - Audio Production House | Grayson Music |
| Music Director | Tyson Kuteyi |
| Music Composer | Tyson Kuteyi |
| Music Composer | Jeff Milutinovic |
| Sound Engineer | Brian Bernard |
| Post Production | The Vanity |
| Transfer | Andrew Exworth |
| Online Artist | Michael Medeiros |
| Producer | Kayla Baxter |
| Post Production | Nimiopere |
| Editor | Raj Ramnauth |
| Assistant Editor | Bryan Rueben |
| Executive Producer | Julie Axell |
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