Title | Sad Face |
Agency | Leo Burnett Chicago |
Campaign | All Day Breakfast |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2015 / 10 |
Business Sector | Food |
Story | McDonald’s wanted to acknowledge that, for years, its customers asked for all-day breakfast and so they shall receive. New TV spots from Leo Burnett Chicago capture real-life social posts from Egg McMuffin enthusiasts when they heard the news. The campaign is designed to be a co-celebration with the hundreds of thousands of McDonald’s consumers who for years had publicly wished to order hotcakes after 10:30. The work brings a lighthearted humor to the comically enthusiastic tone McDonald’s customers used in social media. The spots juxtapose a dramatic violin concerto with monotonous dry readings of over-the-top tweets like “wuuuuuuuuuuuut?! guess who’s having McDonald’s brkfast for dinner 2night.” |
Media Type | Television |
Length | |
Executive Creative Director | John Hansa |
Strategic Planning Director | Lance Koenig |
Managing Director | Rich Stoddart |
Executive Producer | Denis Giroux |
Creative Director | Brian Siedband |
Creative Director | Gordy Sang |
Creative Director | Tony Katalinic |
Account Director | Josh Raper |
Producer | Beth Dolnick |
Talent Manager | Linda Yuen |
Business Manager | Shirley Costa |
Managing Director | Catherine Davis |
Art Director | Jill Solarczyk |
Copywriter | Leigh Kunkel |
Talent/Actors | Regina Gomez |
Music Producer | Alec Stern |
Account Director | Jennifer Klopf |
Account Supervisor | Richard Henderson |
Assistant Account Executive | E Yiwei Zhu |
Account Manager | Sue Rickey |
Strategic Planning Director | Anca Rhone |
Production Company | Morton Jankel Zander (MJZ) |
Post Production | Cutters |